Help Buyers Make the Best Choice — BELLA+CANVAS

This has to be one of my favorite competitive comparison pages.

Why? Because it focuses on enabling buyers to make the best choice.

BELLA+CANVAS, a t-shirt company, doesn’t mention a specific competitor.

Instead, they educate buyers on some of the key differentiators that make their shirts better than “the majority of other t-shirt manufacturers out there.”

• Side-Seamed vs Tubular
• Automated vs Hand Cutting
• Airlume vs Ring-Spun vs C.O.E.
• Pre-Shrunk Fabric vs Regular
• Eco-Friendly vs Dirty Manufacturing

Their US vs THEM video series strikes the perfect balance between helping buyers and influencing their purchasing criteria.

Check it out

Credit: Thanks Andy McCotter-Bicknell for sharing this 🔥 example

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