Greenly Gets Specific With Their Ads

It’s pretty rare that I see a LinkedIn ad with clear positioning.

But this example from Greenly is great.

Here are four things I like:

• They’re clear about their category → Carbon Management Platform
• They explain the product’s features, capabilities, and benefits
• They pick a target segment → SMBs with < 50 employees
• Because they’re specific about their target segment they can highlight a specific pricing plan

What’s missing:

• Clear competitive differentiation. The only thing they say is “highly competitive platform.”
• They aren’t telling me much about the problem they solve.

Take a look and let me know what you think!