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Topic
NarrativePositioningMessaging
Type
Social PostProduct PageLanding Page
37signals is picking their biggest fight yet, declaring war on SaaS.
They just announced Once, a new line of software products that you pay for once and own forever.
Jason Fried, their CEO, published once.com last week with a manifesto stating their very bold POV.
Josh Garofalo wrote an awesome post noting some observations about their copywriting:
↳ They name the problem and the enemy (SaaS) ↳ They call out their ICP (senior IT professionals) ↳ They propose a solution (pay once hosted software) ↳ They show why now is the time for this solution (self-hosting is easier now) ↳ They explain why they are the ones to solve this (SaaS pioneers)
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