Zero to $1Hello world to IPO
On the surface, these are two e-commerce platforms that make it easy to build an online store.
But their positioning couldn't be more different.
Gumroad is targeting solo entrepreneurs selling digital products.
People looking to earn money selling their side hustle. Maybe even turn it into a full-time business. So they keep it simple. They make it easy to earn your first dollar online.
Shopify is targeting e-commerce entrepreneurs selling mostly physical products.
People more serious about building an e-commerce business or bringing their existing business online. They need to sell a bigger vision and get entrepreneurs excited about becoming the next big brand.
Two examples of how seemingly similar products can position themselves very differently.
Check them out (Gumroad and Shopify)
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