Building The Perfect Homepage — Equals

Not long after doing a live teardown of the homepage, Matt Hodges joined Equals as their Head of Product Marketing.

Now he had to put his money where his mouth was.

After launching their brand new page, Matt talked about his battle-tested approach to building the perfect homepage.

That includes a standard set of building blocks — like the ingredients of a movie:

• The Hero - 8 seconds to capture attention
• The Trailer - Make them want more
• The Leading Roles - Bring your claims to life
• The Reviews - AKA the social proof
• The CTA - Get people to take action

Check out Matt's article

Full-Page Screenshot: