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Topic
Competitive
Type
HomepageCompetitive Comparison Page
Description
When your product is built as the “anti-something,” your homepage can double as your comparison page. DuckDuckGo nails this by positioning itself as the privacy-focused alternative to Google Chrome. It's free, fast, and private. They also bring a strong POV and educate buyers on the industry: “It’s a myth that companies need to track you to make money.” See how DuckDuckGo stacks up against Chrome
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