Most companies know who their best customer is, but are afraid to show it in their marketing.
They don't want to risk shrinking their market size.
PurposeMed does a great job of niching down, with a stand out hero, clear and relevant copy, and a holistic brand image.
I love how they tie everything together so beautifully.
→ See how PurposeMed leverages their nice to stand out
Full Page Screenshot