When people think “rebrand” they most often think of a new logo, color scheme, and font. But this announcement from ConvertKit, soon to be Kit, shows that it can mean so much more. The centrepiece for this campaign is a landing page featuring a letter from their CEO explaining the reason behind their new name, Kit. But as he says “this is more than just a name change.” → It’s a shift in company and product strategy. It also introduces a major upgrade to their free plan, making them more competitive against challengers like Beehiiv. But one of the coolest things is their commitment to “rebranding in public.” They even created a Docuseries to give customers an inside look at the process. Now this is a product marketer’s kind of rebrand.
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