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Topic
Messaging
Type
BlogGraphic / Diagram
Sometimes your differentiator isn’t necessarily a feature or something you can clearly show using a real product image.
Sometimes it’s a concept, something more abstract.
I really like this example from a Ahrefs where they clearly explain one major difference between SEO and PPC.
➡️ SEO flows free and continuous like a waterfall. ➡️ PPC is an expense that can be turned on/off like a tap.
With one simple image the message becomes crystal clear.