CommandBar’s Founder-Driven Narrative

Here’s a great example of a category narrative. CommandBar’s founder takes to their blog to share their company’s POV and vision for the future. The verdict is still out on whether User Assistance platforms need to exist as a new category, but I like how this post doesn’t mention anything about creating a new category. Instead, it focuses on explain what’s wrong with pop-ups and chatbots and what a bette user experience should be around software.