Clearbit Says "Our Bad" and Hits The Reset Button

Are you familiar with the concept, “gravity of the market?” Christopher Lochhead talks about it in his book, Category Kings. It’s when a company lets pressure from customers, prospects, internal opinions, etc. veer it off course from it’s strategic point of view and positioning. When I watch this video from Clearbit’s returning CEO, Matt Sornson, that’s what I’m reminded of. This post came with the launch of their new AI product and a positioning change crowning them as “the first AI Native Data Provider.” Can a company like Clearbit hit the reset button and take back the leadership position in their market? It will be interesting to see.