Clear Language and Visuals

Clear language and visuals.

That’s what I love about this section from one of Equals’ product pages.

Their main message — “If you can spreadsheet, now you can dashboard.”

Simple words to explain how easy they make building a dashboard.

Followed by “Here are a few dashboards we designed earlier.”

A clever use of language that makes it seem as if they whipped up these dashboards in a few minutes earlier that day.

Finally, they have a slick carousel showing images of practical dashboard examples.

Bonus points for making it feel like Apple's iconic "Cover Flow" from iTunes 7.

→ Check out the Equals Reporting page

Full Page Screenshot: