Sometimes the biggest benefit of all-in-one platforms, is the stuff between the products. Last week, Chili Piper launched their all-in-one demand conversion platform. They added two new products (ChiliCal and Chat) which means they now consolidate Form Routing, Chat, Lead Distribution, and Scheduling into one platform. 5 products in total. But instead of focusing on the specific capabilities of each product, their launch messaging focused on the benefits of an all-in-one platform. Cost → Save by consolidate under one vendor. Consolidated Reporting → Bring all conversion reporting into one place. Shared Routing Logic → Set up routing rules and users once and reuse them across all products. 👆 The last two especially, are great examples of the stuff in-between products. Benefits that often get overshadowed by individual product features → but can be massive differentiators.
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