Channel Your Use Cases

Short and snappy videos are a great way to show what your product can do in the context of someone’s specific workflow.

Instead of creating highly stylized and produced videos to support the rollout of GPT-4o, OpenAI did something really cool—they created a dedicated YouTube channel full of live use case videos that are about 2 minutes long.

Not only does this help users find everything they need to see the new capabilities in action in one place, but it also instills confidence —nothing looks doctored.

We love this simple, effective, and convincing way to show practical use cases for new product releases.

→ Open Open Ai’s GPT-4o use case library here

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