Cabal Launch The [Easy Button] for Sales

I’m a big fan of this launch post from Cabal and how simple their messaging is. What first caught my attention when scrolling LinkedIn was how their video describes the product in 5 words: The easy button for sales. They then quickly sum up the problem it solves: Referrals are the best source of new customers. But painful to coordinate. The solution: Cabal turns referrals into a button. All of that is covered in the first 10 seconds of the video. At that point I was hooked enough to watch the rest of their explainer. The text post had the same simple flow. It clearly explained the value in less than 70 words.