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Topic
PositioningCompetitiveMessaging
Type
HomepageCompetitive Comparison Page
Many pro writers despise working in Google Docs.
And ButterDocs is here to save them.
Their homepage does a fantastic job of positioning Google Docs as “chaotic.”
While they’re the alternative that helps serious writers unlock their creativity and efficiency.
I especially love how each capability section not only highlights their product, but also the “chaos avoided” by not using Google Docs.
→ See what buttery smooth positioning looks like
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