Blocks Bots, Fake Signups, and Account Takeovers

A lot of use case pages go broad. More about how a persona uses the product. But Castle focuses each page on one job to be done 🎯 As a buyer, if I’m wondering how your product can help me with one specific thing, having this option in your navigation is super helpful. Not to say you shouldn’t include persona-specific pages on your site. I just also think that use case pages are a chance to get even more specific and show people how you solve one specific problem at a time. It also lets you take advantage of longer-tail search traffic. You then have a simple way to test which use cases are most popular or in demand. Just look at your page traffic or a heat map to see what people click on most.