Better Than a Feature Benefit Section

Don’t just highlight your product’s key capabilities. Contrast them against the status quo. Like this example from BrightHire. Their platform helps hiring teams streamline their interview process. On their homepage, they break down 5 key capabilities that do just that. But instead of a traditional feature/benefit section, they use an Old Way / New Way design to contrast their approach against the traditional way of hiring. This makes their value and differentiation a lot easier to understand.