Enough is enough.
Longer testimonials DO NOT equal better.
I love this example from Basecamp’s homepage. The longest quote is 8 words.
The shortest is 3.
Unlike case studies, testimonials are meant to be skimmed. The average website visitor won't read your 30-word customer quote.
So keep it short and focused on the most important point you want to get across.
In seconds, I can see more than 20 proof points about how easy it is to manage projects with Basecamp.
Click here to check it out.
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