Arbinger Educates Buyers on the Problem Before the Solution

Arbinger helps companies transform their culture through leadership and employee training programs. So, on their Solution page they quickly explain why 70% of culture transformations fail. They even developed their own concept called the “Vicious Cycle of Fixing Behaviours” → a way to describe how the current way of solving culture issues isn’t working. This is a great example of clearly explaining the problem before your solution.