What’s one way to handle objections?
Address them head on.
I love this example from LinearB. They have something called the “Anti-FAQ” page on their website.
It looks like a normal FAQ. But take a closer look 👀
You’ll see that every question is a common objection they get from buyers.
I'd imagine these are also the landmines competitors use against them.
Instead of waiting to react, LinearB beats competitors to the punch — like Rabbit at the end of 8 Mile.
Being this honest up front not only earns trust, it also let you lead the narrative and position your product on your terms.