Breaking Down a CEO's Launch Post: Gong Launches Gong Engage

Gong recently released their new Engage product and Amit Bendov (their CEO) took to LinkedIn to share it.

This is a great example of how your CEO/founder can be a huge asset for promoting launches — as long as they’ve done the work up front to build an audience.

For context, Amit’s post went viral with over 1000 reactions.

Here’s what I like about his post:

• It does a great job differentiating Gong from it’s competitors
• He positions being late to the category as an advantage
• He highlights that Gong developed this product vs acquiring it

Here’s what I think it’s missing:

• It doesn’t really show what the product does
• It doesn’t say anything about the problem it solves
• It doesn’t say who the product is for

This post does a great job of highlighting Gong's differentiators, but for me, it's missing the messaging elements of a compelling value proposition.

That makes me wonder if this post was targeted at a more executive audience.

A big shout out to Andy McCotter-Bicknell for inspiring this example with his own breakdown of this post.