Justin Long is a successful actor, but many people probably know him best from the old Mac vs PC commercials.
They were a prime example of expert product marketing. A strategic narrative, clear positioning, and world class branding rolled into one.
So when I heard the Klue team was paying homage, I was immediately interested.
Meet AI vs Al (lower case L).
AL represents the old, manual way of doing competitive intelligence.
AI (and Klue) is the new future.
This campaign allows Klue to position itself as leading the charge in AI-powered CI. It also supports their narrative that the job of a CI professional is not to simply gather competitive intel (AI can do that).
Instead it’s about making sure that the right people are enabled with the right insights.
The series is set to include multiple videos that each focus on AI-powered features that differentiate Klue in the market.