Affirm Clearly Explains "How”

Affirm’s “How it Works” page excels at making it easy for buyers to understand how to use the “buy now, pay later” solution. While most marketing focuses on outcomes or features, Affirm highlights the “how,” showing potential customers exactly how to use it. As more marketing becomes similar and increasingly sounds the same, showcasing the “how” might take center stage moving forward. It's a trend worth watching. Check out Affirm’s “How it Works” page here.