A Second Chance at Your First Bank Account

Most people don’t think about their bank.

They stay with whatever their parents started them with.

EQ Bank understands the inertia they are competing against and rolled out this great ad to get consumers to switch.

I love this ad because it’s funny, memorable, and clearly communicates EQ’s benefits relative to other banks.

It also does a fantastic job at depicting its target audience.

→ Would you give your bank account a second chance?

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