See Live Example ↗️
Topic
CompetitivePositioning
Type
Competitive Comparison Page
I’m not usually a fan of lengthy feature comparison charts, but I like this one from Magic Spoon.
It supports a singular theme on the page.
It compares their cereal against the classics, focusing on only a few relevant comparison points; protein, carbs, sugar, grain, and gluten.
In one quick glance you can easily see that Magic Spoon is far healthier than the rest.
And that’s the difference.
Most comparison matrix’s are too confusing. A bunch of features that confuse the buyer more than help.
This example keeps it simple, and uses the chart to drive home one main theme. Healthier cereal that tastes just as good.
Full-Page Screenshot:
