A Great Reminder That More does not equal Better.

Keep your message clear and simple.

Look at the ad on the left. It focuses on one specific value promise of the Air Huarache.

Capability ➡️ Our shoes stretch to fit your feet.

Benefit ➡️ They are so comfortable it feels like a hug.

The ad on the right tries to say too much about the Zoom Hyperrev without actually explaining even one clear benefit.

Are they super comfortable?

Do they help you react faster on the court?

Do they help you jump higher?

You need to work at Footlocker to figure it out.

A great reminder that more ≠ better.