Rand Fishkin: "Look, I'm not saying the Google Search API Leak will change everything about how SEO is done. But if you're not changing anything, there's only two possibilities: 1) You're not paying attention to what's in there, testing it, finding trustworthy sources who are digging in and testing... i.e. you're not evolving given new information, and that was a mistake for all the years I practiced SEO. 2) You"