UI overhauls and infrastructure updates are major projects for a SaaS business.
But tricky to launch in a way that seems exciting or “sexy.”
Even though there are likely many customer benefits, they’re usually much harder to see and understand.
That’s why I really like this webpage from ClickUp promoting ClickUp 3.0
They lean into messaging like:
“Rebuilt for rock-solid reliability and blazing performance”
“Clean and intuitive. Modern and uncluttered. Getting work done never looked (or felt) so good.”
They certainly seem to have a number of new features as well — but the beauty is how it all comes together to shine light on the more impactful back-end changes that typically go unnoticed.
→ See how ClickUp makes un-sexy, sexy
Full Page Screenshot:
